Duration
2 years
Eligibility
Graduation & above
Semesters
4
Program Credits
103
Program Start Date
1st March, 2025
Course Overview
If you're feeling uncertain about whether this course is the right fit for you or have any questions, feel free to reach out to our "Career Expert". We're here to help you find the best path forward.
About this Course
The Sales & Marketing Psychology elective at Vivekananda Global University (VGU) is designed for MBA students who are eager to understand the intricate psychology behind consumer behavior and leverage this knowledge to drive business growth. In today’s competitive market, it’s not enough to simply know what products and services to sell; understanding why consumers make certain choices is key to influencing their purchasing decisions. Through this course, students will gain a deep insight into the psychological factors that shape consumer behavior, from emotional triggers to cognitive biases.
Course Curriculum
Program Credits
Subjects
Live Sessions Hours
Project Hours
OJL Hours
Projects
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Managerial Economics Quantitative
-
Methods for Management
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Accounting for Managers
-
Legal Aspects of Business
-
Management Concepts
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Organizational Behaviour
- Business Environment
-
Business Ethics
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Human Resource Management
- Financial Management Marketing
- Management Research Methodology
- Introduction to Agri Business Management
- Management Information System
- International Business Management
- Total Quality Management
- Digital Marketing
- Innovation & Design Thinking
- Business Communicatio
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Project Management
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Supply Chain Management
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Strategic Management
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Entrepreneurship & Innovation
Management
Specializations
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Psychology in Sales, Marketing
and Advertising
- Pricing Psychology and Revenue
Optimization
- Psychological Principles in
Advertising
- Emotional Appeal and Persuasive
Techniques
- Consumer Perception and Brand
Identity
- Impact of Advertising on Buying
Behavior
- Data-Driven Marketing and
Performance Optimization
- Consumer Behavior and Data-
Driven Decision Making
Digital Marketing Metrics and
Analytics Tools
ROI Measurement and Performance
Optimization Key Performance
Indicators (KPIs) in Marketing
- Consumer Behavior and Data-
Driven Decision Making
- Digital Marketing Metrics and
Analytics Tools
- ROI Measurement and Performance
- Optimization Key Performance
Indicators (KPIs) in Marketing
- Marketing Strategy, Communication,
and Channel Management Marketing
Strategy and Channel Management
Integrated Marketing Communication
Marketing of Services
- Customer-Centric Leadership and
Management
- Customer Experience and Loyalty
Psychology
- Sales Leadership and Motivation
Strategies
- Storytelling in Marketing and Sales
CommunicationMindfulness in Management:
Reducing Stress and Enhancing
Focus
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Practical Training in Industry
How will this program benefit you?
Who all can join?
MBA Students
Aspiring Marketing and Sales Leaders
Digital Marketing Enthusiasts
Brand Managers and Marketing Professionals
Entrepreneurs and Business Owners
Sales Professionals
Get Upto 30% Scholarship
"Avail up to a 30% scholarship and receive exclusive additional benefits."
- Alumni Network of 12,500+ Members - Gain access to a vast network of over 12,500 alumni who can support and guide you in your professional ventures.
- 90+ Hiring Partners - Benefit from dedicated job assistance through our extensive network of over 90 hiring partners, ensuring you have the best opportunities in the industry.
- Exclusive Membership - Enroll now and enjoy a complimentary membership, providing access to valuable resources and opportunities.
- Personalized Mentoring Sessions - Receive multiple one-on-one mentoring sessions with industry professionals throughout the course, helping you navigate your career path.
- Workshops, Events, and Bootcamps - Get free access to a wide range of workshops, events, bootcamps, and networking meetings, designed to enhance your skills and expand your professional network.
Course Faculty
Shivam Dixit
CEO, CO-Founder
Himanshi Singh
Clinical Psychologist
VARNICA KOTNALA
Clinical Psychologist
Durga Gupta
Psychologist
Refer someone and Earn upto INR 12,000 Cashback/Vouchers, on every successful enrollment
Your friend also gets an instant scholarship!
Success Stories
Shivani Kumari
Delhi,India
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Anushka Ghosh
Noida
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Muskan Maan
delhi
Riya Raizada
Nagpur
Sachin Soni
Bangalore
Balwan Singh
Gurgaon
Ishika Nigam
Delhi
Shelly John
South Africa
Our Learners Work At
Frequently Asked Questions
This course uniquely combines psychological principles with marketing strategies. While traditional marketing courses focus on strategies like segmentation and targeting, this elective dives deeper into understanding the "why" behind consumer decisions. It equips you with psychological tools to influence customer behavior, such as how to leverage emotions, trust, and cognitive biases in your marketing and sales tactics.
Absolutely! This course is designed to bridge psychology with both traditional and digital marketing. You’ll learn how to apply psychological insights to online platforms like social media, email marketing, and content creation. By understanding how consumers think and feel online, you'll be able to create more engaging, persuasive digital campaigns that connect with your audience on a deeper emotional level.
By studying consumer psychology, you’ll gain a deep understanding of the emotional triggers and cognitive biases that drive buying decisions. This allows you to personalize your sales approach, build stronger customer relationships, and address objections more effectively. You'll also learn how to influence purchasing behavior through trust-building, persuasive communication, and emotional engagement—skills essential for closing deals.
Yes! If you're an entrepreneur or small business owner, understanding consumer psychology is essential for creating marketing strategies that attract and retain customers. This course will help you develop more effective branding, pricing, and advertising strategies based on real insights into consumer behavior, giving your business a competitive edge in a crowded market.
This course doesn’t just focus on theory; it’s designed to provide hands-on tools and strategies you can apply in real-world scenarios. Whether you’re designing a marketing campaign, improving your sales pitch, or analyzing customer data, you’ll be able to use psychological principles to refine your approach. Expect to leave the course with actionable strategies for influencing consumer decisions, improving brand perceptions, and boosting business performance.
